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Paste your numbers — revenue, churn, growth rate, conversion, ARPU, or any business metric. Torki works with raw numbers, tables, or natural language descriptions.
Our SaaS has $120K MRR in Jan, $105K in Feb, $98K in Mar. Churn went from 3% to 5.5%. What's happening and what should we do?
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Torki breaks down the data into key concerns, root cause analysis, and recommended actions. It quantifies the impact and prioritizes what to fix first.
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Ask follow-ups: "What's our break-even churn rate?" "Model what happens if we reduce churn to 3.5% by June." "Draft an investor update about this quarter." Torki maintains full context.
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Our SaaS: $120K MRR in Jan, $105K Feb, $98K Mar. Churn went from 3% to 5.5%. What's happening?
📊 Key Concerns
- Revenue down 18.3% in 3 months ($120K → $98K). At this rate, you'll hit $80K by June.
- Churn nearly doubled (3% → 5.5%). This is above the SaaS benchmark of 3-5% monthly.
- Net revenue retention is likely below 100%, meaning you're shrinking even without accounting for new sales.
- Churn spike timing: Did you ship a major update, change pricing, or lose a key integration in January?
- Cohort analysis needed: Is churn concentrated in a specific plan tier or customer segment?
- Expansion revenue: Are existing customers upgrading? If upsells have stalled, the problem compounds.
- Week 1: Interview 10 recently churned customers. Find the pattern.
- Week 2: Segment churn by plan tier, company size, and tenure. Fix the leakiest segment first.
- Week 3: Implement a "cancel save" flow — offer a discount, pause option, or downgrade before cancellation.
- Month 2: Launch a win-back campaign targeting customers who left in the last 90 days.
- Ongoing: Set up churn alerts at the 3.5% threshold so you catch the next spike early.
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