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Our SaaS has $120K MRR in Jan, $105K in Feb, $98K in Mar. Churn went from 3% to 5.5%. What’s happening and what should we do?
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- Revenue down 18.3% in 3 months ($120K → $98K). At this rate, you’ll hit $80K by June.
- Churn nearly doubled (3% → 5.5%). Above the SaaS benchmark of 3-5%.
- Week 1: Interview 10 recently churned customers.
- Week 2: Segment churn by plan tier and company size.
- Week 3: Implement a cancel save flow.
- Month 2: Launch a win-back campaign.
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